UEFA direct : ON TOP OF THE GAME PDF
Over the years, UEFA has been proud
of its ability to keep pace with the ever
evolving European football landscape.
The constant expansion of the game owing
to financial, commercial, legal and political
developments has seen our organisation
transform itself from a purely administrative
body into a modern, versatile sporting and
business enterprise committed to staying in
tune with the times.
Certainly, time waits for no one in football
and, once again, UEFA is now recognising the
need to adapt and re-evaluate its structures
and strategies, to become even more farsighted in its outlook.
The new era which
began last autumn with Aleksander ÄŒeferin’s
election as UEFA president has been the
catalyst for invigorating ideas, plans and
measures that are now being implemented to
give the body an enhanced dynamic and
contemporary feel.
Key visions in the president’s
election manifesto are coming to fruition.
In line with UEFA’s mission to safeguard
football and its essential values, the creation
of a ‘protection of the game’ section within
our administration will lead to greater priority
being given to security issues, club licensing
and the crucial campaigns against match-fixing
and doping.
The introduction of a new and separate
women’s football unit will lend fresh impetus
to the development of this flourishing sector,
and an effective corporate governance and
compliance framework is being put in place
with the establishment of a specialist team.
This means that, together with tried and
trusted areas of activity that have already
proved their worth, UEFA is laying the
foundations to become increasingly proactive
in fulfilling its role of guiding and nurturing
European football.
As the evolution of UEFA continues,
our wish is for our organisation to be a model
of openness, transparency and innovation,
with football’s overall well-being at the heart
of its every act.
We will never stand still,
as we work with the aim of serving the
beautiful game that we all cherish.
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