Managing Football: An International Perspective PDF

Managing Football: An International Perspective PDF

Managing Football is the first book to directly respond to the rapid managerial, commercial and global development of the sport and offers a thorough analysis of how the football industry can meet the challenges that flow from these developments.

Expertly edited by two well known specialists in football business management, it draws together the work of a world-class contributor team to form a comprehensive analysis of the most important issues facing the managers of football businesses across the world.

The cutting edge analysis examines all the important business challenges in the football industry and the management of football businesses and covers all of the key football markets including England, Spain, France, Italy, Germany, Australia, North America, China, South Africa, South Korea, the Netherlands & Belgium, and Mexico.

Managing Football is simply a must-read for anyone studying or working in football business management and is set to be an important landmark in this rapidly moving and globally expansive field.

Sean Hamil is a lecturer at Birkbeck College, University of London, UK.

Simon Chadwick is Professor of Sport Business Strategy and Marketing, Coventry University, UK.

About the Author

Simon Chadwick is Professor of Sport Business Strategy and Marketing, and Leader of the Ambushing, Sponsorship and Sport Marketing Group, at Coventry University (UK).

He is also a Director of the Birkbeck Sport Business Centre at the University of London. Simon is co-editor of the books 'The Business of Sport Management', 'The Marketing of Sport' and 'The Business of Tourism Management' (all published by FT Prentice Hall), and is also Editor of the International Journal of Sports Marketing and Sponsorship, Elsevier's Sport Marketing book series and the Henry Stewart Sports Marketing Talk Series.

Simon has worked with numerous organisations from across sport including FC Barcelona, Atletico Madrid, Chivas US, the four Grand Slam tennis tournaments, the Football Association (FA), Sport England, the International Tennis Federation, Sport Business, Red Mandarin and International Marketing Reports.